Social networking sites are not ‘The Next Big Thing’. In fact, they are ‘The Big Thing’ of this decade. This year has seen many events that makes us realise the power of social media. It was astonishing to see the first authentic pictures of Japan floods that people posted on these sites. Needy could seek help and the lost were found due to the news spread over all the social networking sites. I was a little disappointed by the rumours people were spreading regarding the rain that might just cause due to nuclear leak in the Japan nuclear plants. Well, you never know.
What if they were true? People would have already been aware of it and they would have taken precautions. Being a social media professional, I understand the importance of it for business and marketing. Never did I know that it will become an integral part of people’s lives. The unrest in the Gulf countries against the rule was another grand event in the social media history. The original testimonials were covered through live tweets. The pictures, posts, tweets and blogs gave us a clear picture of what exactly was happening miles away.
If I am to highlight the latest event of Osama being killed (which I still do not believe in), the first word was spread through twitter. A techie from Abbottabad tweeted stating that there were helicopters hovering there. Little did he know then, that the operation was to terminate Osama and by that time Abbottabad event was already a trending hot topic. The techie became a celebrity overnight. Talk about the kind of support Anna Hazaare got from the youngsters of this country. No one had to really convince them to support Anna against corruption. The entire so called active population became more active than ever. I am not sure this same population cast their votes every time.
Look at the impact of Social Networking. You just tickle that part that was troubling them but never knew a solution for the same. And there you are. 45% of the strength supporting you from different parts of the country. Most importantly they have a direction. They know what they are doing. What would you call it? A coincidence? I do not really think so. This is the power of social networking sites. Little do we know the power of social media. The latest events are shaping up the future of the same. The purpose is to spread the word and reach out to the masses. It can be a tragic event like Japan floods or a happy news like Kate and William getting married. It was a huge weekend for social networking site.
A prince got married and a bad guy got killed. Controversial matter do spread like wild fire and these sites are becoming a strong medium to reach out to the people. Whether are they a mere catalyst or a carrier of stories is the question in debate. Does it merely carry a message forward or does it have the power to influence? Time will tell as the world politics and events turn pages. What do we have to do till then? Either wait and watch or create a history and become a celebrity over night. The choice is yours.